MARKETING SUPPORT
Marketing with momentum.
We spent the time and effort to put together marketing resources so you don’t have to. Read on to learn about our marketing tech stack.
PROACTIVE ONLINE PRESENCE
Achieve local visibility.
Growing your brand awareness within your community starts online. Through InterLinc’s digital marketing team, your web presence is given special attention by building an online structure for you and your branch to thrive in your local market. Web strategies are established utilizing local search capabilities as well as Google My Business and Facebook listings aimed to attract more traffic to you organically, all while maintaining your business’ reputation and integrity.
Experience Survey Platform
Experience is the industry leader in mortgage survey automation. This platform captures consumer and partner feedback automatically after closing and distributes positive reviews to your social accounts. Experience’s listing tool also ensures that all information is consistent across the web.
Google My Business
Google My Business (GMB) is also connected to the listings management tool on Experience, which ensures all information is consistent on the internet. In addition to this strategy, we also optimize your GMB listing to gain new business locally.
Social Media Presence
Upon licensing, our marketing team sets up all branches with a Facebook business page. No need to spend time managing your social media! We also create social media content so you can quickly download from our marketing hub and post as-needed.
LEADING MORTGAGE CRM
Stay Top-of-Mind with customers.
We are proud to include the #1 mortgage CRM platform, SureFire by Top of Mind, in our toolbox-providing high-touch marketing automation, dynamic campaigns, single property sites and a robust content library to our sales field. Some features include:
- Direct Encompass integration for database management
- Automated consumer and partner email campaigns
- Co-marketing capabilities
- Single property sites with MLS integration
- Lead capture forms
- Personalized production dashboard
- Hundreds of approved email and print resources
- Several third party integrations
EASY MARKETING RESOURCES
Access an arsenal of Marketing resources.
Everything marketing-related can be found on our company intranet, the Linc. Access key features and marketing materials quickly, such as:
- Extensive, ready-made marketing resource library
- Tool guides and trainings
- Branding style guide and logos
- Corporate communications and event calendar
- Marketing help center and webinars
- Event and media kits
STELLAR LOAN SUPPORT
Visualize loan scenarios with your customer.
Another industry-leading mortgage marketing company, OSI Express, allows our team members to visualize their customers’ desired loan options with mortgage calculators, single-property websites, loan comparisons, open house flyers, and other financial tools.
EMPLOYEE TESTIMONIALS
See why our crew loves it here.
Hear from our very own about why they choose to make InterLinc their home.
I credit my personal success to my team of amazing loan partners, loan processors, operations team, and to Gene Thompson for always being there no matter what the circumstance. There is never a doubt that somebody always has your back!
Deanna Harrleson
Loan OriginatorThe onboarding experience with Interlinc Mortgage was phenomenal! They made an uneasy transition calming and fun! I have been soaking in all the resources that have been made available to me.
Hannah McCuen
Loan OriginatorAt InterLinc, I know I’m not just a number. My coworkers and the executive leaders have invested in my life at a level I’ve never experienced elsewhere. InterLinc has given me opportunities to push my career’s boundaries and inspires me to do better and be better.
Mary Katherine Hassebrock
Social Media ManagerThe onboarding process with InterLinc was amazing! My team’s transition went smoother than expected due to them assisting us with everything from the beginning. We were up to speed on the application process and all marketing materials.
Sherri Bowen
Loan OriginatorMy onboarding has been great. Every single department has been very helpful and informative. It was great to have such a large team from corporate come up to MD to welcome us and help with our transition. So excited to be part of InterLinc.
Alexis Marcos
Branch Operations ManagerInterLinc Mortgage has challenged me to continuously sharpen my skills and create more efficient processes. We see things through and change is our only constant. We talk about company growth but it is the personal growth that brings me to work each day.
